13,000 today. that was seen as election day, and the s&p 500 laws also up and the nasdaq also did well. climbing 40 points. pretty good on the market today on the short day of trading. >> black friday causing a big boost for retailers. many people are shopping on the go. and mark, you are with ibm, thank you. how to gather this information? >> with a cloud police analytics platform but also aggregate online sales for 500 retailers. to provide trends in black friday. >> certainly, you can service those people better and how would you describe what is going on? >> i would say that things giving cells on my more up, obviously as more and more people are shopping on thanksgiving and a black friday a lot of activity. up 22.9% from last year >> this is a new thing called shopping on the go and multi-screen. >> the big is mobile shopping. on my iphone, ipad, and the smart phone. . people are not sitting at home anymore. >> a little bit of both, coach commerce, if you will. but now, people are on their goal. with also home, on a couch commerce-- >> and cyber monday is that still relevant?